Bay Road Grocery & Deli design refresh

Bay Road Grocery amp; Deli website

I was really excited when I got a call from Mike at Bay Road Grocery & Deli. The convenience store, located at the corner of Volk and Bay roads in Webster, was an institution in my childhood neighborhood and I have fond memories of riding my bike with friends there for candy, soda and cap guns.

Bay Road Grocery had an existing website but Mike wanted to update the look and feel as well as remedy the site’s poor search engine rankings. As it turns out, most of the content (images and text) was embedded in a rotating-type javascript gallery. Not exactly search engine friendly. Or easily update-able.

As part of the refresh, I created a WordPress-based site for Mike with a custom theme. Using WordPress gave him the ability to get in and easily update the content on his site that changes frequently; like his menu, the kinds of lottery tickets he sells, and any lottery winners from his store. That also moves the valuable content that describes his store and the services he provides from obscurity in javascript code to plain search engine readable text.

The custom theme was created using proper, semantic HTML markup with the headings and structure that make search engine optimization more effective. Design-wise, the whitewashed plank header and weathered logo enhance and reinforce the nautical theme echoed throughout the store itself.